Link Club crest

About us

Founded by golfers who refused to let a course disappear

Link Club is the invested operating partner for respected private members’ golf clubs with more potential to fulfil. Through long-term backing and hands-on expertise, we strengthen courses while protecting what makes them worth belonging to.

Two golfers carrying bags walk up a grassy slope, seen from behind.

Our experience

For golfers, by golfers.

The team behind Link Club already runs golf courses: the greens and the machinery, the tee sheet and the till, the food and drink, the marketing and the people. It started with one course facing closure, and the team now looks after eight.

Most of us came into golf as players. Link Club brings that experience to private members' clubs.

Three golfers with trolleys walk towards the tee, seen from behind.
Tim Allen, club secretary at Middlesbrough Municipal.
“We now have the best golf club in the area”
Tim AllenClub Secretary, Middlesbrough Municipal

How we operate

How we create lasting momentum

  1. InvestPut capital behind agreed priorities
  2. GrowStrengthen the experience and create more revenue
  3. Operate wellBring in experienced people, systems and buying power
  4. ReinvestCreate the capacity to keep moving the club forward

£500,000

Average investment into a new club within the first two years

Invested in our clubs, invested in the game

Investment can support:

  • Course and machinery
  • Clubhouse and facilities
  • Technology
  • Food, drink and retail

Our capital is committed against an agreed plan, with the club's long-term future in mind.

What investment does

Two courses we already run

The same approach Link Club brings to a members' club, at two venues the team looks after today.

A Tapton Park fairway seen from the tee, framed by woodland.

Tapton ParkChesterfield

  • £625k › £1.4m turnover
  • Two years
  • £650k invested

Investment in the course, clubhouse and operating model helped an existing venue fulfil more of its potential.

A striped Middlesbrough fairway leading to a red flag.The Manjaros bar at Middlesbrough Municipal.

Middlesbrough MunicipalTeesside

  • £615k › £1.1m turnover
  • One year
  • £1.4m invested

A rebuilt range, improved hospitality, new machinery and wider investment transformed the experience in year one.

The vision

Courses with history. Clubs with momentum.

Great clubs can be standing still for all the right reasons. The instinct to preserve a club’s identity is understandable, but that identity should give confidence for the future, not fear of it. A club does not have to be failing to be standing still.

Course Forward puts the course at the heart of every decision and gives the club around it a clear plan. Progress is measured in what members notice from one season to the next.

A Marland green with a yellow flag, low sun breaking through the clouds.
A golfer follows through on a tree-lined Marland hole.
A freshly striped Marland fairway under a clear blue sky.

Courses worthy of their past

Marland: where it all began

Courses matter to the next generation of golfers, and we believe in protecting them.

It began at Marland, where Andrew learned to play with his dad and Joe played with his grandad.

When closure threatened, they stepped in. Within months, the course was sustainable.

That experience shaped the business that followed and still shapes the decisions we make today.

“Many clubs are still trying to operate with structures that were designed decades ago.”
Andrew Terry, co-founder, writing for the PGA
Bunkered greens from the air with hills beyond.

For club committees

How a club decides

The conversation. A chair or secretary gets in touch, and Andrew and Joe come to the club to listen, over a cup of tea. It commits the club to nothing, and what is said stays between us.

The paper. With the committee's permission, we read the club's recent figures and write a short paper: what we take on, the capital we bring and where it goes, and the terms. Every line is agreed before anything is signed.

The decision. It stays with the club, made the way its own rules set out. If it goes ahead, the committee sees progress in writing, season by season, and can hold us to what was agreed.

Our focus: long-term strength without losing your identity.

If your committee would like that first conversation, you can talk to Andrew and Joe in confidence.

Golfers with trolleys walking to a green.

Questions we're asked

About Link Club

The questions golfers, members and committees ask us most often, answered the way we would over a cup of tea.

Link Club is the invested operating partner for respected private members’ golf clubs with more potential to fulfil. A club stays entirely itself, with its name, its crest, its history and its members, and we take on the running: the course, the clubhouse, food and drink, tee times and tills, and the paperwork behind membership.

Two founders, Andrew Terry and Joe Jackson, and a golf course that was about to close: Marland, told above. In Andrew’s words, “We set the business up in 2019 for one reason, which was to stop the unnecessary closure of golf clubs.” You can meet them and the team.

Andrew calls them “a sleeping giant”: once strong, with a layout as good as ever, a large population within a sensible drive, and a name that still means something. Falling membership, in his words, is “normally the symptom rather than the disease.”

Much of British golf’s history lives in members’ clubs, kept going by committees and volunteers. Running one now asks a lot of those people, and a team that runs golf courses every day can carry the operating side.

It stays the club’s own: the name, crest and colours, the honours boards, the competitions and traditions, and the members and their handicaps, which stay with England Golf. The club’s own rules on joining, dress and etiquette stay as they are. The club's staff come with it, on the terms they have today.

Five, in the first phase, and no more. Andrew has said it plainly: “I would much rather do five clubs brilliantly.” A partner club is announced only once its own members have had their say.

No. We shape the structure around the club and agree it with the board.

Link Club takes on the operation, its costs and its capital. We earn when the club performs.

The course and the club, with the terms agreed before anything begins.

In the journal, including Andrew on why no two courses get the same plan in We Tried to Turn Every Golf Course Into Wentworth and on free coaching for 3,500 children in An Incredible Week at Wentworth.

What investment looks like

What a course looks like with investment behind it

Four courses, four different jobs, each started with a plan for the course.

A Tapton Park green and bunker with the town skyline beyond.

Chesterfield

Tapton Park

£650,000 invested in the course, the clubhouse and the way it is run, in two years.

A tree-lined fairway and bunker from the air, hills beyond.

Teesside

Middlesbrough Municipal

A rebuilt range, a new bar, new machinery and drainage in the first year.

A green with a red flag against woodland.

Manchester

Heaton Park

Every bunker overhauled, with new drainage and fresh sand.

Greens from the air with the Pennines beyond.

Rochdale

Marland

Weeks from closing in 2019, and a course in good order within months.

The Link Club letter

Always more to play for.

News from Link Club as it launches: the team, the thinking and what we're building. Once a month at most.

Contact us